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Campaigns & Outreach

Build and run outbound campaigns
By Benjamin
• 7 articles

How the Leads Inbox works (and how to use it properly)

The Leads Inbox is the working view for detected, imported, and campaign-ready leads inside Looply. In Looply, lead review happens from Contacts, Contact Lists, and the lead sources connected to your Campaigns. This is where you decide who should move forward, who needs enrichment, and who should be removed before outreach starts. What you can do from here This is where you can: - See who matched your AI Agent signals. - Filter by source, signal, list, ICP fit, status, or contact data. - Review profile quality before a lead enters outreach. - Enrich leads where email, phone, or company data is available. - Add qualified leads to Contact Lists or Campaigns. - Reject or remove poor fits before they create noisy campaign activity. - Export selected data when you need a CSV for review or handoff. Best workflow: automatic campaigns Use this workflow when an AI Agent or Contact List is already connected to a campaign source. 1. Open the lead workspace or Contact List connected to the campaign. 2. Review new leads regularly so weak fits do not enter outreach. 3. Remove poor fits before they move into the campaign sequence. 4. Let qualified leads continue into the campaign source already connected in Looply. 💡 Automatic does not mean unchecked. A quick review loop keeps your campaigns cleaner and helps your team protect reply quality. Best workflow: Copilot review Use this workflow when you want more control before leads enter a campaign. 1. Open Contacts or the relevant Contact List. 2. Filter by the strongest signal, source, list, or ICP fit segment. 3. Review profile quality, context, and fit. 4. Add qualified leads to a Contact List that powers a campaign. 5. Reject the rest so your team does not waste campaign capacity on poor-fit prospects. Why regular review matters Cleaner lead review improves campaign quality, reply context, enrichment choices, and downstream outreach results. It also keeps Contact Lists focused, which makes reporting and handoff easier later. - Campaigns perform better when the source list stays focused. - Copilot and reply workflows are easier to manage when bad fits are removed early. - Export and enrichment actions are more useful when they are run on a clean segment. 💡 The more regularly you review your lead workspace, the cleaner your campaigns will be. Looply can find and organize opportunities, but your best results come from keeping lists focused and rejecting bad fits early.

Last updated on Oct 24, 2026

How campaigns work in Looply

A campaign is what turns qualified leads into real conversations on LinkedIn. In Looply, the real flow is: 💡 AI Agent → Contact List → Campaign → LinkedIn actions → Inbox replies Here is how it works: 1. Your AI Agent detects high-intent leads based on your ICP and signals. 2. Qualified leads are organized in Contacts or added to a Contact List. 3. That Contact List can be used as the source of a Campaign. 4. The Campaign sends LinkedIn actions like connection requests, follow-ups, and reply-aware messages through the selected sender. 5. Inbox replies come back into Looply so your team can continue the conversation with full context. A campaign does not randomly pull leads directly from LinkedIn. It works from the lead source selected inside Looply, usually a Contact List or selected contacts. What a campaign can do - Send LinkedIn connection requests from a connected sender. - Run follow-ups after the right delay or trigger. - Use AI-personalized messages when the campaign is configured for personalization. - Respect sender schedules, pacing controls, and daily limits configured in Looply. - Stop campaign outreach for a lead when that lead replies, so the conversation can continue manually. Where campaign leads come from Campaign leads come from the source you choose inside Looply. That source should be reviewed before launch so the campaign is working with relevant, qualified people. - AI Agent leads routed into a Contact List. - Contacts you selected manually. - Imported CSV leads that have been reviewed and organized. - Warm leads saved from previous workflows. What happens when someone replies When someone replies, Looply brings the reply back into your Inbox and keeps the campaign context attached. That helps your team see the lead source, campaign, sender, and previous messages before responding. - The lead should stop receiving automated campaign follow-ups. - Your team can continue the conversation manually from the Inbox. - Copilot and reply workflows can help review context and draft the next response. Best practice before launching - Review the Contact List or selected contacts before launch. - Remove poor fits so the campaign stays focused. - Make sure the connected sender is healthy and ready before starting LinkedIn actions. - Check your campaign copy, delays, and pacing before activating the sequence. 💡 Keep lists focused, review poor fits before launch, and make sure the connected sender is healthy before starting outreach. The cleaner the source, the better your campaign conversations will be.

Last updated on Oct 24, 2026

The best automated workflow (recommended)

This is the most scalable Looply setup for turning intent signals into warm LinkedIn conversations. The recommended flow is: 💡 AI Agent → Contact List → Campaign → LinkedIn actions → Inbox replies Here is how it works: 1. Your AI Agent finds warm leads based on your ICP and signals. 2. Looply evaluates fit using ICP fit, signal context, and available AI/ICP scoring. 3. Qualified leads are sent into a Contact List automatically or after review. 4. That Contact List is connected to a Campaign. 5. The Campaign contacts qualified leads through a connected sender with pacing and working-hour controls. 6. Replies come back into Looply’s Inbox so your team can continue manually. Why this workflow scales - Your AI Agent keeps finding new leads from the signals you selected. - Contact Lists keep qualified leads organized before outreach starts. - Campaigns run LinkedIn actions with sender pacing, delays, and working-hour controls. - Inbox replies stay connected to the campaign context, so your team can respond with the right background. What Looply prioritizes Inside this workflow, Looply helps you prioritize leads with the strongest timing and fit instead of treating every contact the same. - Leads with recent activity around relevant signals. - Leads with strong ICP fit or useful AI/ICP scoring context. - Leads coming from relevant signals rather than broad, low-context lists. - Campaigns with a healthy sender and clean Contact Lists. This keeps outreach focused on people who are more likely to have context right now. Before you turn it on - Confirm your ICP is clear enough for the AI Agent to qualify leads properly. - Activate relevant signals with enough volume and recent activity. - Review the Contact List and remove poor fits before launch. - Make sure the connected sender is healthy before the Campaign starts LinkedIn actions. - Check campaign copy, follow-ups, delays, and pacing before activating outreach. 💡 Keep the list focused, review poor fits early, and confirm the sender is healthy before letting the workflow run. The cleaner the source, the warmer the campaign conversations will be.

Last updated on Oct 24, 2026

How to create a campaign

Go to: Campaigns → Create A campaign is where Looply turns qualified contacts into LinkedIn conversations. You can create one from selected contacts, a Contact List, or leads prepared by an AI Agent. When you create a campaign, choose how much help you want from Looply. 🤖 AI-assisted campaign (recommended) Choose this when you want Looply to help draft and structure the campaign faster. Looply can use your ICP, selected lead source, available signal context, sender settings, and campaign goals to create a stronger starting point. The AI-assisted path helps you: - Draft connection requests that match the campaign goal. - Create follow-ups that stay aligned with the original context. - Build reply-aware messages that stop when a lead answers. - Suggest timing, structure, and pacing that fit LinkedIn outreach. This is the best option for first-time users, founders, fast setup, and teams that want a strong starting point before editing the final campaign. ✍️ Manual campaign Choose this when you want full control over the campaign workflow. You can manually select: - Which steps to add. - The order of connection requests, profile visits, messages, and follow-ups. - The delay between each step. - The sender, message content, and follow-up logic. Manual campaigns are best for advanced users, agencies, and custom outbound strategies where every step needs to be controlled directly. 💡 Before launching, confirm the Contact List is focused, the sender is healthy, message copy is reviewed, and pacing or working-hour settings are correct.

Last updated on Oct 24, 2026

How to use a List as a Campaign source

Every campaign needs a lead source. In Looply, the cleanest source is usually a Contact List. 💡 In this article, “List” means a Looply Contact List: a saved group of contacts that can power a Campaign source. 1. Automatically (from your AI Agent) This is the recommended method when you want Looply to keep sending qualified opportunities into the same audience automatically. 1. Go to Agents & Signals. 2. Open the AI Agent settings. 3. Select or create the target Contact List for this Agent. 4. Let qualified leads matching your ICP and signals flow into that list. 5. Connect that Contact List to a Campaign source. Once connected, the Campaign can work from that list instead of pulling random leads directly from LinkedIn. 2. Manually (using filters) Use this when you want to create a focused list from contacts already visible in Looply. 1. Go to Contacts. 2. Apply filters such as signal, source, ICP fit, company, job title, status, or contact data. 3. Select the qualified contacts you want to use. 4. Add them to an existing Contact List or create a new one. 5. Use that Contact List as the Campaign source. This is useful when you want to review fit before letting a Campaign start outreach. 3. From imports or selected contacts You can also build a Campaign source from leads you imported or hand-picked yourself. - Use Contacts → Add leads when you want to bring new people into Looply. - Use CSV Import when you already have a spreadsheet of contacts. - Use My Contacts or existing Contact Lists when the people are already in your workspace. - Use selected contacts when you want to hand-pick a smaller audience. These lists are helpful for niche targeting, event follow-up, account-based campaigns, and custom outbound workflows. 💡 Before connecting a list to a Campaign, review poor fits, confirm the sender is healthy, and keep the list focused.

Last updated on Oct 24, 2026

How AI Messages work (very important)

Looply AI Messages are AI icebreakers: unique, personalized first LinkedIn messages generated for each qualified lead. They are built from the lead's LinkedIn profile, company and role, signal or source context, ICP fit, campaign goal, and selected AI template. 💡 Important: in Looply, AI Messages apply to the first AI icebreaker message step in a campaign. They are not meant to rewrite every follow-up automatically. What Looply uses to generate AI Messages Looply combines campaign context with lead context before generating an AI icebreaker. - LinkedIn profile context, including headline, role, company, and visible professional signals. - Company and role context, so the message can mention why the person is relevant. - AI Agent signal or campaign source context, such as the activity or list that brought the lead into Looply. - ICP fit and campaign goal, so the message stays aligned with the audience and offer. - The selected AI icebreaker template and copy style settings, including tone, voice, structure, and language. What AI Messages are used for AI Messages are designed to make the first LinkedIn message feel specific to the lead instead of generic. - They are generated per contact, so two leads should not receive the same icebreaker. - They are used on the first AI icebreaker message step in a Campaign, after the connection path makes the lead messageable. - They can use recent signal context, ICP fit, and campaign source details to make the opening line more relevant. - They are more contextual than static templates, but they still need a focused Contact List and clear campaign goal. 💡 Looply can hold an AI Message for quality before it is sent. If that happens, regenerate the preview or save a manual override before using it. How to preview an AI Message before sending You can generate a preview before relying on AI copy in a live campaign. 1. Open Settings → AI Icebreaker. 2. Choose the campaign and lead preview context. 3. Click Generate preview. 4. Review the message, quality notes, and any held for quality state. The preview shows how Looply would write the AI icebreaker for that lead using the current template and campaign context. How to set the language and copy style Language and copy style are controlled from campaign creation, campaign settings, and the AI icebreaker template configuration. - Choose the message language or copywriting language for the campaign. - Adjust tone, voice, and complexity where those controls are available. - Keep the language aligned with the audience and sender, especially when a campaign targets a specific region. - Future AI icebreakers generated from that campaign or template use the saved settings. How to set your AI icebreaker template for campaigns The AI icebreaker template tells Looply how to shape the personalized message before it is generated for each lead. 1. Go to Settings → AI Icebreaker. 2. Open the Default AI icebreaker template or the template you want to use. 3. Define the prompt instructions, CTA guidance, tone, structure, forbidden phrases, required elements, and language. 4. Generate a preview so you can see how the template behaves before leads enter the campaign. A strong template gives Looply a clear base message while still allowing the AI to personalize the final icebreaker for each contact. 💡 Before launching, use AI Messages with a focused Contact List, a healthy sender, and a reviewed campaign goal. If a preview is held for quality, regenerate it or save a manual override before sending.

Last updated on Oct 24, 2026

LinkedIn High-Intent Outreach Blueprint: Signal-Led Campaign Workflow

Looply workspace showing buyer signals, inbox, and campaigns Looply turns buying signals into a campaign-ready pipeline. This blueprint explains how to configure a signal-led outreach workflow in Looply. This is what we do: Looply finds people showing buying intent on LinkedIn, scores them against your ICP, and helps you turn them into campaigns that start real conversations. Here is a quick video explaining how the workflow works: https://www.youtube.com/watch?v=WTvDJ1XkNag Looply demo: from high-intent signals to campaign-ready leads. The goal : setup your Agent in 10 minutes, and get new warm opportunities & conversations everyday. We have a 7 day trial that is available here (you should click, it’s definitely worth it) Here is the playbook you asked for: The LinkedIn High-Intent Outreach System: From Signal to Measured Conversation In this playbook, I am going to show you the same workflow we use: find fresh LinkedIn intent, filter the bad fits, write short human messages, then launch from one simple workspace. Why this system works and ice-cold outreach does not Here is the brutal truth about LinkedIn outreach: most campaigns lose before the first message is read. Not because the copy is always terrible. Because the prospect did not show any reason to care right now. | Cold outreach | Signal-led outreach | |---|---| | Static or broad list | Recent observable behavior plus ICP fit | | Volume-first sequencing | Controlled campaign with explicit qualification | | Reply count without context | Responses tied to source, campaign, and qualification outcome | | Scaling before evidence | Scale only after a measured cohort completes | ⚠️ The difference is not a longer pitch. The difference is intent signals. What counts as a high-intent lead? 💡 High intent = fits your ICP and did something relevant recently. Think less about cold lists and more about real-time triggers: - Liked or commented on a competitor post. - Commented on an influencer or category post in your market. - Started a new role or made key hires. - Announced fresh funding or expansion. - Publicly shared a pain point your offer solves. - Shows up as a top active profile inside your ICP. Reaching out at that moment feels less like cold outreach and more like a relevant follow-up. You can do this manually, but it can take hours per day. Looply is built to make the same workflow repeatable. Example LinkedIn intent signal used for outbound timing A good signal gives your message a real reason to exist. The 300 warm leads framework The goal is simple: generate a daily queue of warm leads from one agent setup instead of rebuilding prospect lists from scratch every week. Step 1: Paste your website into Looply Looply reads your website and creates the first company profile: what you sell, who you sell to, your market, positioning, language, and competitors. 1. Create your account at joinlooply.com. 2. Paste your website. 3. Review the generated brand profile before launching anything. Looply website analysis and brand profile setup Start from your website, not a blank campaign prompt. Step 2: Define the ICP and exclusions High-intent does not matter if the lead is a bad fit. Before writing anything, remove the wrong roles, wrong company types, wrong markets, and low-value accounts. Looply ICP setup screen with target job titles and markets The ICP filter keeps the lead queue clean before outreach starts. Step 3: Activate your agents in 10 minutes With Looply, you can activate agents that look for the signals worth acting on: - Competitor engagement: people interacting with companies your buyers already know. - Influencer and category engagement: people raising their hand around the topic. - Recently changed jobs: prospects with fresh priorities and new mandates. - Funding and hiring: companies with new budget, growth, or operational pressure. - Top active ICP profiles: people already moving in your market. Looply agents screen with active intent agent Activate the agents once, then review the warm queue as leads appear. Watch the agent setup walkthrough: https://www.youtube.com/watch?v=lC5ByFevOUw Product walkthrough: setting up the agent, ICP, signals, warm leads, and next steps. Step 4: Review warm leads with the reason attached This is the part most teams underestimate. When leads arrive with the reason attached, you stop guessing and start prioritizing. Looply contacts table showing leads and intent reasons Every lead should have a reason: job change, competitor engagement, funding, hiring, or active ICP behavior. Step 5: Launch the campaign or sync to your stack Once the list is clean, send leads to a LinkedIn campaign, enrich emails, or sync the data to the tools your team already uses. - LinkedIn campaigns for connection requests and follow-ups. - Email enrichment when you want a multichannel flow. - HubSpot, Pipedrive, Attio, Instantly, Lemlist, HeyReach, Smartlead, Slack, Clay, Zapier, or webhook. - Want the shortcut? Start the 7-day trial and build the first agent from your website. -> Start the 7-day trial The message sequence that feels human Here is where most people mess up. They get 300 people who might be interested, then send a giant pitch. Do the opposite. Keep it short. Keep it specific. Ask one question. Message 1: connection request Hey {{first_name}}, noticed you were active around [topic/signal]. I work with teams using LinkedIn intent to start warmer conversations. Open to connecting? Message 2: first DM after they accept Thanks for connecting {{first_name}}. Saw [specific signal]. Curious, are you trying to improve outbound timing or reply quality right now? Message 3: meeting bridge after they reply Makes sense. We just solved a similar timing problem for [similar company]. Mind if I send a short video showing the workflow? Message 4: clean bump Quick bump, {{first_name}}. I asked because most teams we speak with have lists, but not timing. Worth sharing how we find warmer LinkedIn leads? 💡 AI or Claude-style research can help if you do this manually. Looply is built to attach the signal context before the message is written. The prompts if you still do it by hand Look at this LinkedIn signal and profile context. Signal: [paste comment, post, or activity] Profile: [paste profile summary] Company: [paste company context] Return: 1. Why this might be a buying signal 2. Whether this person fits my ICP 3. One sentence explaining why now 4. One risk or reason not to contact them Keep it concise. Write a LinkedIn opener under 35 words. Rules: - Mention one specific signal or context - Sound human - No pitch - No fake excitement - Ask one simple question - Do not mention automation What a Looply campaign can look like Evaluate the workflow with one bounded cohort. Track accepted prospects, people reached, replies, qualified conversations, trials, and paid outcomes using the same source and campaign definitions. Use this as proof of workflow volume and conversations, not as a promise for every account. | Control | Why it matters | |---|---| | Sender health | Keeps pacing realistic and protects the account | | Contact quality | Stops bad-fit leads from entering campaigns | | Signal freshness | Keeps messages timely | | Short messages | Avoids sounding like every generic pitch | | Reply handling | Turns interest into next steps | Your first four weeks Week 1: Foundation - Set up one agent: competitors, influencers, job changers, or funding alerts. - Review the first warm leads and remove bad fits. - Start conversations with people already showing intent. Week 2: Optimize - Review which signals produced the best replies. - Tighten ICP filters and exclusions. - Keep the campaign simple and watch reply quality. Week 3: Scale - Add more signal types only after the first one works. - Sync good-fit leads to the rest of your stack. - Let warm conversations compound into demos and pipeline. Your next 48 hours with Looply 1. Today: start the 7-day trial. 2. Today: paste your website and review the company profile. 3. Today: activate one agent with three signal types. 4. Tomorrow morning: review the fresh high-intent leads. 5. Tomorrow: remove bad fits, then launch one simple campaign. 6. Next 24 hours: answer replies and keep the conversation human. ⚠️ Stop thinking about LinkedIn as a database. Start thinking about it as a live room full of timing signals. → Start the 7-day trial: joinlooply.com → Book a founder call with Looply It takes less than 10 minutes to set everything up. If you want extra guidance, create your account and use the in-app chat. We usually reply fast and can guide you step by step. See you inside.

Last updated on Oct 24, 2026